WHAT IS SW PROJECTS?
To stand out in today’s ridiculously crowded media environment, consumer brands need to think and function like digital publishers, and digital publishers need to think and function like brands.
So what does this mean, exactly?
For brands, it means thinking of your consumers as audiences who are part of communities that crave connection. And it means consistently communicating with them on the platforms they love in ways that resonate with them.
For publishers, it means broadening the definition of “audience” to include consumers—and not thinking of “consumers” as a dirty word. It means getting creative about diversified revenue streams. And it means strategizing how to use content to send the audience down an experience funnel to conversion.
But nailing all of this requires a specific set of skills. That’s where SW Projects comes in.
SW Projects is a content consultancy that crafts clever platform-first content strategies and unique creative ideas that help build social-first communities for brands and digital publishers.
So, just who are these communities? What social platforms do they live on? What types of content do they consume? What kind of experiences do they crave?
SW Projects takes the data gleaned from asking these important questions—together with carefully-culled insights and a deep knowledge of platform and content trends—and translates it into a customized plan designed to get the results you’re looking for, whether your goal is authentically engaging your audience, driving obsessive fandom, sparking stratospheric growth, or all of the above
WHO IS SW PROJECTS?
SW Projects gets social content.
For nearly five years, SW Projects founder Sara Wilson ran lifestyle partnerships at Facebook and Instagram, where she developed relationships with many of the most influential food, fashion, home, health, wellness and travel publishers and personalities in the world by helping them grow their brands on the platforms, and built Instagram's game-changing fashion vertical, essentially creating the playbook for how to "win" a vertical on a social platform.
Before that, Sara was a journalist and editor. She ran several sections at the Huffington Post—where she pioneered concepts of social-first storytelling at scale—and wrote for multiple publications including The Economist, Los Angeles magazine, People and The Independent (UK).
Because Sara has deep experience on both sides of the equation—journalist and platform—she knows how to help both brands and publishers deliver killer content optimized for the ever-changing ecosystem of today’s content consumer.
WHY SW PROJECTS?
Brands and publishers hire SW Projects for a variety of reasons.
If you’re a brand, SW Projects can help translate your core identity—the one you’ve spent so much time and effort cultivating—into a successful cross-platform content strategy that lives everywhere from in-app to online to social to retail to events and beyond, plus deliver creative ideas that resonate with your consumer.
If you’re a digital publisher, we can help launch or transform an overall strategy, create strategy for a specific initiative (launching a new channel, for instance) or deliver creative ideas that connect with your audience.
You can think of the work SW Projects delivers in terms of three buckets:
STRATEGIZING. The world of digital content today is dizzying. We have a bird’s-eye-view of the current content landscape—from the latest community, consumption and platform trends to the influencers who matter to specific audiences—so we can translate what you need to know and offer strategic direction that cuts through the clutter.
CONTENT ANALYSIS, EDUCATION & STRATEGY
AUDIENCE ANALYSIS, EDUCATION & STRATEGY
PLATFORM DEEP DIVES
AUDIENCE (COMMUNITY) DEEP DIVES
CONTENT ECOSYSTEM ANALYSIS
NEXT-GEN DIGITAL STORYTELLING SEMINARS (interested? Learn more here.)
SHAPING. We bring together a journalist’s knack for story, a deep understanding of how to communicate on digital channels, a knowledge of the current social media landscape and a respect for data to develop strategy and authentic creative concepts that put you at the center of the conversations that matter to your audience.
DEVELOPING DIGITAL CONTENT FRANCHISES
CREATIVE IDEATION FOR MULTI-PLATFORM CONTENT, PARTNERSHIPS, EVENTS, PRODUCTS AND BEYOND
CONTENT PLAYBOOKS & CALENDAR
STEWARDING. Our industry relationships with key players at social platforms, traditional and digital publishers, direct-to-consumer brands, production companies, creators and influencers enable us to cast a wide net that we leverage to guide clients from ideation through to execution, functioning as a kind of “Swiss Army Knife,” delivering major value to clients at a fraction of the cost of a traditional agency.
IDENTIFYING RESOURCES NEEDED TO EXECUTE CREATIVE CONCEPTS
CO-ORDINATING PRODUCTION, TALENT & PARTNERSHIPS
ADVISING ON STAFFING & BUDGET
OVERSEEING NEW INITIATIVES & LAUNCHES
Striiike & The Streicher Sisters
Shoes of Prey
Bixby Roasting Co.
The New York Times’ @nytgender
Want to say hello or inquire about working together?
SW Projects is based in Los Angeles, California