I’m Sara Wilson, founder of SW Projects. I work with brands, publishers and high-profile individuals to grow passionately devoted audiences across digital channels. To do it, I leverage a unique combination of journalism and digital marketing skills honed during two decades working for some of the world’s leading publications and social platforms.
Nail your story
People don’t buy products. They buy ideas and emotions. Specifically, the ideas and emotions your brand communicates about who you are, what you’re selling, and how both dovetail with broader cultural narratives. That’s why it’s so important to crystallize your story and core messages before venturing into the marketplace. I’ll leverage my journalistic skills to help you identify your story and the crucial messages you’ll need to stake a claim to a specific corner of the culture.
Find YOUR
People
You’re not for everyone, and that’s OK. In fact, if your goal is to cultivate a community that’s crazy about your brand, getting super specific about what you have to offer is essential. I’ll work with you to woo and win over a core audience of diehards whose excitement and evangelism will drive broader awareness, deeper engagement and a lot of love.
SPEAK THEIR LANGUAGE
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In today’s dizzying media environment, brands can’t simply broadcast their messages and hope people will stop mid-scroll and take notice. They have to behave like digital publishers and speak to their audiences in ways that resonate on the channels where they live. I’ll help you figure out how to show up authentically for your people wherever they’re congregating, and perfect the ways you speak to them through content to increase the chances of your messages hitting home.
WHAT WOULD YOU LIKE TO DO?
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